CATCHING RAIN IN YOUR COMMUNITY: EFFECTIVELY MARKETING A VOLUNTARY RAIN GARDEN PROGRAM

Fort Wayne City Utilities
Fort Wayne, Indiana

The City of Fort Wayne set out to develop a rain garden demonstration and incentive program to
ensure the success of their campaign. An aggressive marketing and public information effort
helped the community begin to recognize, support, and adopt the program as their own.
However, the rain garden program is just the first step in their “Green Infrastructure Initiative”.
They are hopeful this program will be a springboard to look at the overall sustainability
component of their wet weather control and conveyance infrastructure, and start a broader
marketing effort within the community for cleaner and safer water. The goal is that their rain
garden program will quickly become the basis for future green infrastructure, and be the leading
example for other sustainable programs.

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Posted: May 20th, 2011 | Filed under: 100K-500K, Sanitary Sewer, Stormwater, Waste Water Treatment, Water Treatment | Tags: Environmental Impact, Green Infrastructure, Improved Customer Relations, Improved Neighbor Relations, Plant Sustainability, Provide Cleaner Water, Rain Gardens, Reduced Carbon Footprint, Water Conservation, Wet Weather Control | No Comments »

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